Promise Entrepreneurship Initiative (PEI)
Current and aspiring entrepreneurs — join our program today! Submit your interest form by August 11 to take the first step toward your business goals!
The Hayward Promise Entrepreneurship Initiative (PEI) supports residents of Hayward and Cherryland in launching and growing their own businesses. This 10-month mentorship program begins with six mandatory in-person Saturday sessions starting on September 6, 2025, held at the Hayward Public Library, followed by individualized mentorship for the remainder of the program.
PEI is led by Hayward Promise Neighborhoods and the College of Business and Economics at 缅北禁地, East Bay, in collaboration with local partners, small businesses, and experienced entrepreneurs.
Participants gain a hands-on introduction to the fundamentals of building a successful business. Over six consecutive Saturday mornings, subject matter experts, university faculty, and entrepreneurs guide participants through essential business concepts and practices.
The curriculum covers everything from developing a strong business idea and understanding the target market to creating a sustainable profit model, establishing operations, crafting marketing strategies, and building financial literacy.
At its core, PEI focuses on developing an entrepreneurial mindset and teaching resourcefulness—encouraging participants to “do more with less” and build momentum even with limited resources. The program’s interactive format invites participants to bring their real-world business ideas and challenges to each session, making the experience practical, personalized, and directly applicable to their entrepreneurial journeys.
2025-26 Program Overview
We seek to:
- Create sustainable new ventures for individuals facing economic and social disadvantages.
- Support the growth and sustainability of existing small businesses owned by disadvantaged community members.
- Develop both the entrepreneurial skills of participants and the success of their ventures.
- Identify and share best practices in reaching prosperity through entrepreneurship.
- Recognize and celebrate the entrepreneurial successes of those overcoming adversity.
Application Deadline: August 11, 2025
August 23, 2025: 10:15am-2:30pm
August 30, 2025 : 11:45am - 2:30pm
September 6, 2025: holiday weekend, NO session
September 13, 2025: 10:15am-1:30pm
September 20, 2025: 10:15am-1:30pm
September 27, 2025: 11:45am-2:30pm
October 4, 2025: TBD
Who is eligible to participate?
PEI is designed for individuals in our community who face economic, social, physical, or related challenges and who aspire to start or grow their own businesses. We particularly focus on supporting community members living in poverty who have a passion for entrepreneurship, whether they're just starting with a business idea or already running a venture but facing difficulties. We encourage anyone with a dream and the drive to succeed to apply, regardless of their background or current circumstances.
What is the cost?
The program costs $500, but scholarships of $475 are available for those with financial need, effectively reducing the cost to $25. All applicants are considered for a scholarship. The $25 fee is payable upon acceptance or, with prior approval from the Program Directors, on the first day of the program. Payment details will be shared upon acceptance.
How can I support the program?
We welcome the involvement of community members as volunteers, mentors, and donors. Questions? Please contact Tressa.marques@csueastbay.edu